About Nataliya Rodionova – VARONA Sustainable Fashion Designer
Brand Philosophy
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VARONA does not understand darkness as a comfort zone.
In a world where monochrome often promises safety,
it becomes a space of tension.
Not as retreat.
Not as protection.
But as a stage for contrast, colour, and controlled intensity.
Architectural lines shape the body like space.
Colour interrupts expectation.
Silhouettes carry presence.
VARONA is not a symbol.
It is a decision.
A darkness that does not hide —
but defines.
Sustainability
VARONA follows a sustainable fashion approach based on low-waste production, digital prototyping, and precision small-batch manufacturing.
I use a carefully curated selection of recycled and low-impact materials:
- Recycled wool and wool-blend yarns — reducing textile waste.
- Recycled polyester (rPET) — fibers derived from post-consumer plastic.
- Organic cotton — certified cotton grown without pesticides.
- Regenerated cellulose — next-generation fiber.
- Deadstock fabrics — surplus textiles from European manufacturers.
- Hemp blends — durable and breathable fabrics.
- Bio-polyester — plant-based material from renewable sources.
The goal is to combine high-end fashion design with minimal environmental impact.
Professional Background
- 2005–2008: Tailoring & Garment Construction — VPTU 38, Zaporizhzhya
- 2008–2009: Pattern-Making / Pattern Directrice
- 2005–2010: Bachelor’s Degree in Management — ZNTU
- 2011–2012: Fashion Design — Istituto Marangoni, Milan
- 2016–2017: Illustration — NABA, Milan
- 2018–2019: Fashion Week — Paris, Milan, Kyiv